Social media is a powerful force, and if used properly it can help you make contacts, acquire customers, and even get a new job. For those who want their social media to be all business all the time LinkedIn is the obvious destination. Just like in the offline business world though you need to do more than put up a sign and wait for the world to beat a path to your door. For those who want to really stand out here are some useful LinkedIn tips.
#1 Complete Your Profile (And Focus on Your Skills)
The cardinal rule of any social media is to complete your profile, and to make it as interesting as possible. Use photos that are flattering, and language that sells your skills. LinkedIn will be the place potential employers come to find you, after all. You need to pay particular attention to your skills, and you should choose five that you want to be your top skills.
#2 Don’t be Afraid to Ask For Endorsement
Even if you only have a few contacts in your network you should ask them to endorse one of those five skills you’re focusing on. Endorsements are one of the ways you get discovered, and it helps to get a boost from those who’ve seen you work and who can vouch for your skill.
#3 Join Groups (And Post Interesting Things)
Like other social media platforms LinkedIn has groups you can join. These groups tend to be focused around a profession or an interest, and group members can post on the page, join discussions, and talk about their own work and projects (every now and again; if you spam a group you’re likely to get banned or ignored). By participating in discussions, offering helpful advice, and generally being a part of a community you’re going to make connections. The more connections you make the bigger your network gets, and the more people you have to help you with promotion, to recommend you to clients, etc.
#4 Add as Many Contacts as You Can
Standard social etiquette says you only add people you know, or whom you’ve had contact with to your social network. When it comes to LinkedIn though every contact is important, and can provide additional networking for you. Even if someone isn’t a close, professional source that doesn’t mean you should exclude that person from your network.
#5 Don’t Turn Your Profile Into a CV
Think of your LinkedIn profile as a cover letter about who you are. Don’t include a huge list of previous employers and accomplishments because that’s likely to turn off and bore potential clients. Suck them in with a good description of who you are and what you do; they’ll ask for your details after that.
If you’d like more helpful hints for how to get ahead on LinkedIn then contact us today!