LinkedIn is the social media website of choice for professionals looking to network and find new clients, employers, etc. Your LinkedIn profile is both your face and your mouthpiece on the website, and it is often what makes the first impression on people when they’re deciding whether or not to approach you. As such you should make sure you polish up your profile so that it attracts as many opportunities as possible.
#1: Police Your Endorsements
Endorsements are one feature of your profile that draws a lot of attention from potential connections, employers, and clients. When you list your skills on your profile your connections can endorse you, essentially vouching for your expertise in a particular skill. This sounds great on the surface, but it can quickly get out of hand.
For example, if you have endorsements for your programming skills from connections who have no experience or sway in programming then at best you have an endorsement that represents a non-professional’s confidence in your abilities. That said you should attempt to get your endorsements from connections whose word means something. If you’re a journalist then an endorsement from an editor at the New York Times is going to be worth more than one from your brother-in-law the electrician.
#2: Focus Your Profile On Your Clients
If you’re on LinkedIn to find clients then you need to make sure you shape your profile to appeal to them. According to Ian Brodie the temptation to turn your profile into your CV, listing all of your previous jobs and publications, is a hard one to fight. You should resist the temptation though, and create a profile that intrigues and draws in potential customers instead of just handing them a resume of all your past accomplishments. Engaging text that acts as a kind of book blurb for you as a professional will get you much better results.
#3: Use An Effective Headline
When you’re writing an article you pick a headline that is arresting and engaging, but which doesn’t manipulate the reader (typically referred to as “click bait”). You need to do the same thing with your profile. An engaging headline that intrigues the reader, but which isn’t attempting to overtly manipulate that reader is the middle ground you’re looking for.
#4: Don’t Be Afraid To Use Status Updates
LinkedIn isn’t Facebook, but it does have a status updates feature. Rather than using this to talk about how you feel or what’s going on in your personal life, LinkedIn status updates are used to remind those you’re connected to of who you are, what you do, and your accomplishments as you reach them. Whenever you update your profile, or you have news you want spread around, make sure to send the word out to your followers and fellow professionals. Their support can spread the word and get you noticed by people who might never have come into contact with you any other way.
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