Investopedia defines a sales lead as the following:
“A prospective consumer of a product or service that is created when an individual or business shows interest and provides his or her contact information. Businesses gain access to [such] leads through advertising, trade shows, direct mailings, and other marketing efforts. They can also purchase sales leads from third-party companies.”
Simple, right? Well…
then why isn’t your e-business on that hockey-stick chart toward rapid growth? Why are you continuing to subsist on the slimmest of digital margins? Why aren’t your electronic investments translating to real dollars and cents?
Here are three pitfalls to avoid when using LinkedIn to generate sales leads so that you never have to face those sticky situations:
1. Presence: First, make sure that you’re not only on LinkedIn (which remains the go-to jobs website for career-minded consumers), but that you’re also leveraging the site’s ability to place your company on their high-traffic email notifications. Let LinkedIn vouch for your product or service by soliciting potential leads on your behalf.
2. Participate: That said, make sure your business is on the ‘right’ boards and associated with the ‘right’ message at the ‘right’ time. If something is trending on LinkedIn, then why not ensure you have an Influencer in the fray?
3. Play: Experiment around new markets within the relative safety and security of LinkedIn’s chat-friendly environment and diverse publishing platforms. Organize interactive forums and events with the intent to offer an initial unpaid service so as to entice leads to visit your profile page and website for more lucrative content.
Bottom-line? Leads only generate sales on LinkedIn through consistent interfacing, careful development, and the leveraging of goodwill.