LinkedIn is a great way to network, interact, and gain exposure online. It’s a social media outlet that’s routinely used by professionals to promote themselves and to find people who have a skill set that might be match for a job opening.
However, as with any other online venture, there is a science to being effective when it comes to crafting your LinkedIn profile. Here are three LinkedIn tips to help you get noticed online.
1. Keywords matter – Most people think of search engine optimization (SEO) as a practice that’s best for blogs and other websites. However, some of the same principles should be applied to your LinkedIn profile page as well. Are you using buzzwords and buzz-phrases that describe your expertise? If not, you should. That way, when other LinkedIn users are searching for those buzzwords or buzz-phrases, your profile will appear in the results list.
2. Be selective with endorsements – Whether you’re on the giving or the receiving end of a LinkedIn endorsement, you need to be selective. The people who endorse you and the people who you endorse speak to your character, your professionalism, and your experience. Focus on endorsements surrounding your core competencies. That way, your profile will be appealing to exactly the type of professionals that you want to connect with.
3. Give your profile a human face – There’s a school of thought that a LinkedIn profile isn’t a resume, it’s a more in-depth reflection of your personality. Keep that in mind as you fine-tune what you decide to share on your profile page. Write about your experiences in the first person. Use anecdotes from your work experience to highlight your expertise. In short: Appear human.
If you’d like to learn more about how to improve your LinkedIn profile, feel free to contact us. We’d love to hear from you.